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Security tightened at Shimla railway station amid terror threatsHighlights In a threat, terror organisations had named temples and stations including Shimla railway station The local police are checking the passengers and luggage at the station on the arrival of each train The Kalka-Shimla railway section of Indian railways is a source of attraction for tourists
Authorities at the Shimla railway station in Himachal Pradesh have strengthened the security and safety measures on Kalka-Shimla railways.
This comes in wake of the recent reports of threats from terror organizations earlier this month naming temples and railway stations including the Shimla railway station, sources said.
In a bid to avoid any terrorist activity, the railway authorities in Shimla have taken serious note of the threats and have alerted the state police.
The Station Superintendent of Shimla Railway Station Joginder Singh said recently they had conducted a special meeting of the different departments of the railways in Shimla railway station and took the decision to strengthen the security and safety measures at the station.
"Our security forces including Government Railway Police (GRP) and Railway Protection Force (RPF) are already on alert. In the meeting, we decided to push patrolling even more and regulate it in a better manner. We have also decided to make people aware of reporting suspicious articles," he said.
The local police deployed in Shimla Heritage Railway Station are checking the passengers and luggage at the station on the arrival of each train. The police deployed here do not want to take any chances.
Railway Police Head Constable Shiv Kumar said, "Following threats, we have become more vigilant. We are checking suspicious articles on platforms, inside trains and even under the seats. People are cooperative."
The passengers arriving here through the Kalka-Shimla trains are pleased as they feel safe to travel on the train.
"I am glad that the security has been beefed up. We feel safer," said Sayaad, a tourist.
Six trains are operational on the Kalka-Shimla heritage railway currently, which are the first preference of tourists arriving in Shimla.
The Kalka-Shimla railway section of Indian railways is a source of attraction for tourists. The heritage status and the toy train on the narrow gauge line of 2 feet 6 inches draw the attention of domestic and foreign tourists.
The Kalka Shimla railway line was declared UNESCO's world heritage line in 2008. It has been a great tourist attraction after this and the heritage Museum is preserving this history.
(With inputs from ANI)
Also Read | Festive tourism revives in Shimla after COVID-induced lockdown; toy trains fully occupied
Kapur shares, “The demand for western fashion accessories has grown over the last 3-5 years. Jewellery is mostly gold and silver tone based, but accessories such as scarves, caps and bags certainly off er a bigger colour range than similar products would in Germany for example.”
The overall athleisure trend has done that. Streetwear is a subset of that trend that gives more importance to community building, product storytelling and authenticity. Globally, streetwear’s impact on luxury as well as the ‘hypebeast’ culture has also been acatalyst for pushing the trend in India.
Nina Lekhi, an entrepreneur by profession and a role model for many aspiring young women entrepreneurs started her journey of success from scratch. Her positive attitude, cheerful and upbeat nature always endeared her to her friends, family and colleagues.From a young age, she was passionate about painting which inspired her to take up a diploma foundation art course at Sophiya’s. But in her initial years she had to face upheavals and this experience ignited a spark within her and a determination to be successful. It also gave her a lot of clarity on her business vision.
“International sportswear brands like adidas, Nike, and Puma, etc. have an established distribution network India before the athleisure fad took off and they are surely better positioned to capitalize on the same. Their brand image helps as well. Having said that Indian brands such as HRX and Zivame, with the help of e-commerce sector and VC funding are surely making inroads into the mind of Indian customers,” asserts Modani.
Lifestyle regularly tracks consumer satisfaction through NPS (Net Promoter Score) in store, by the virtue of off ering, staff interactions, store ambience and consistently deliver an overall delightful shopping experience thereby winning customer trust and loyalty.
Sachi Maker, Vice President – Marketing (PAN India), Traworld reveals, “Creative colours and prints has now become all fashion brands’ new initiative for innovation. Pastels and raw colours have become the new trend along with a growing influence of pop coloured luggage. We do not see much of blacks, greys and dark colours as luggage are the new thing to show off .”
A key factor that has led to the increase in demand of Athleisure can be attributed to the growing health consciousness among Indians. Activities like aerobics, swimming, running, yoga, various dance have now become a part of the average Indian’s life. There is a rise in health and wellness expenditure among Indian consumers which has contributed to the segment’s growth and athleisure fits the bill since it is a combination of trendy sportswear and relaxed apparel.
Arora further adds that demand for western influenced jewellery is on the rise also because of how Indian brides prefer accessorizing themselves on their wedding day. Based on the sales trend witnessed by their brand, she shares, “We have witnessed a healthy growth in the last few years because brides have also started choosing more of artificial or semi-precious jewellery that we have available in our stores today for their wedding day. The choice and demand for jewellery that we see in the market today has motivated us to bring new trends not only during festive season but also during the wedding season.”
‘fabindia Experience Centres’ house a FabCafé and an Interior Design Studio, in addition to its signature offerings that includes daily wear and occasion wear for women, men and kids, accessories, home and lifestyle products, personal care and organic foods.Speaking about fabCafé, Viney Singh, Managing Director, fabindia, says, “It primarily focuses on bringing a nutritious menu highlighting India’s diverse cuisine with a wide array of dishes representing various parts of the country.”
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the modern Indian customers do not wish to compromise on comfort and functionality. With the rapid rise of globalisation over the past decades and the advent of digital media, the spread of fashion across global cultures have picked up tremendous pace. The world has become a global village and consumers are constantly following international trends even in a country like India that, traditionally, seldom kept pace with global trends.
“The women’s western wear is broadly made up of casual western wear and formal western wear. The casual western wear without fail has been ruling the stores but now with increase in the number of working women, the formal western wear is taking a hike. Now, women like to go for smart western wear,” he states.
Indranath Sengupta, Managing Director and Co-Founder, Kompanero is quick to point out that growing demand for apparel and other fashion products along with growing influence of promotional strategies by e-commerce players especially during festival season is supporting the market growth from last few years. Creating a niche for itself with off ering a wide variety of colours in leather bags, Kompanero’s collection is designed in a way that adds in sophistication even if just teamed up with a plain coloured clothing.
“Dressing for comfort has led to the evolvement of the concept of athleisure – a trendy extension of sportswear with a hint of function, comfort as well as style – all incorporated in one. Going by the present scenario, athleisure is the fastest growing segment across the fashion space, the segment is witnessing a growth rate of 20 to 25 percent annually. We will defi nitely see a bull run in the sportswear and activewear segment too as non-sport brands will also want to start targeting to this niche and creating opportunity for expansion,” reveals Sunishka Goenka, Founder, Myriad Activewear.
International Brands like H&M, Superdry, adidas, Asics etc., find the Indian market lucrative and are performing well in the Indian market. Currently 80 percent of the Indian market is dominated by the big international players like adidas, Nike, Puma and Reebok, while emerging domestic players are battling for the remaining 20 percent of this share, according to Nathani.
Streetwear is modern, usually casual, clothing that is typically worn by urban youth subcultures. Originating from cultures and neighborhoods as opposed to the fashion styles dictated by designers and major retailers, the attractiveness of streetwear rests on the fact that one can wear whatever he/she wants, creating a mix-n-match style that fit their personality. In India, streetwear fashion is popular among Millennials who are otherwise predominantly into international labels.