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One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with consumers. Fortunately, we live in a world where technology can bring the impossible to life. The world of digital has created conversations between retailers, mall managers and consumers.

The project would commence in FY 2018-19, it added.

Gap said on Tuesday that Jeff Kirwan, President and Chief Executive of its eponymous brand will leave the apparel retailer.Kirwan joined Gap Inc. in May 2004 from Target and has also contributed to Gap and Old Navy's growth in China

Following the launch of his One8 athleisure wear collection with Puma, Indian skipper Virat Kohli has also signed an exclusive brand licensing agreement with Lux Industries to launch his own premium men’s innerwear and sleepwear range under the brand name ‘One8’. The partnership is similar to that with Puma wherein Lux Industries will design, manufacture and market the One8 innerwear and sleepwear range that includes socks, briefs, trunks, vests, boxers, sleepwear and socks.

Retail stalwarts share their views on growth of international brands in India and what does these brands expect from the Indian market.

The brand is retailed offline across over a 100 store touch points. Its first-ever standalone outlet opened in Varanasi in August 2017. In online space, the brand is available on Myntra and Jabong besides its own portal, ywcfashion.com.

It would be no exaggeration to say that Harish Kumar worked towards making handloom look fashionable and trendy thus giving it a facelift from its earlier avatar of being considered a choice for people who could not afford expensive fabric.

V-Mart-Retail Ltd. announced its unaudited financial results for the quarter ending December 31, 2017. For the period ending nine months FY 18, V-Mart reported an increase in revenue from operation by 23 percent to Rs 9,250 million, EBIDTA by 57 percent to Rs 1,097 million, PAT by 65 percent to Rs 618 million and same store sales growth (apparel) of 10 percent.The company opened 10 new stores in the quarter, with 4 additions in Uttar Pradesh, 2 in Jharkhand, 2 in Bihar, 1 in Uttarakhand and 1 in Odisha taking the total retail area under operations to 14 lakh sq.ft

With growing awareness of global fashion trends, a growing middle class and rising disposable income, the occasion wear market in India has witnessed aggressive growth. Amit Gugnani, Senior Vice President – Fashion (Textile & Apparel), Technopak, presents an analysis of the popular segments and growing trends in the occasion wear segment.Traditionally, in India, shopping for new clothes was reserved predominantly for festivals and occasions such as weddings, birthdays, festivals and other similar occasions

Expansion Plans

The event was also marked by the launch of United Colors of Benetton’s Spring Summer’18 collection characterized by color palettes of summer, shades of Bordeaux reds and oxide yellows. The women swear collection denotes the amalgamation of femininity & modernity with playful stripes ranging from classic nautical to variegated stripes, floral, flowy summer dresses and much more, inspired by nautical elements. The menswear collection embraces classic and contemporary prints in many ways. Some of the key inspiration apart from prints and checks include textured fabrics in tie & dye and denims with pocket detailing to add the right amount of fun to your wardrobe.

According to Director Sales, Google India, Nitin Bawankule, contrary to the popular belief that tech gadgets and gizmos are driving the growth of e-commerce, its lifestyle and fashion related categories like clothing, footwear, fashion accessories, jewellery and personal care that commanded 33 per cent of India’s US $11 billion e-commerce industry in 2016. Reports project that online fashion retail will continue to grow and reach US $30 billion, making it roughly 38 per cent of the India’s e-tailing market witnessing 8X growth. This indicates that 14 per cent of overall fashion retail sales will shift online by 2020. Clothing and footwear will constitute US $27 billion and beauty or personal care will be US $3 billion.

“We believe that recent changes to this policy will bode particularly well for fast fashion majors looking to expand in India,” the report said. It further said India is a favourable market for fashion retailers due to the large young adult consumer base in the country, accounting for almost a third of the total population in India.

I have been deeply involved in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that ‘brand One8’ is constantly evolving.”

The women’s online market is vast, encompassing a never-ending list of products. Ena Bansal reveals that, at Vajor the women’s wear vertical contributes around 75 per cent of the overall revenue.

In the next phase, Prisma will be focusing on the North Indian market. By the end of 2017, the brand aims to have between 10 and 15 stores across the nation with fresh plans for 2018 underway.

Subsequently, in 2006, Raymond launched the famous Vapi Plant, the world’s largest integrated composite textile mill to date. Raymond has increased its worsted suiting capacity by 14 million meters, as part of the second developmental phase of the Vapi plant. Modeled to meet international standards, the Vapi plant has been set up on 112 acres of lush green land with hi-tech machinery such as warping equipment from Switzerland, weaving machines from Belgium, finishing machines, automatic drawing-in and other machines from Italy. These three facilities together employ approximate 6,000 people and working on a combined manufacturing capacity of 38 million meters of fabric per annum.

RETAIL AS EXPERIENCE: A store is a statement of lifestyle, and non-stop customer experience is the most important branding tenet today. In addition to understanding the tenets of retail operations, mastering the science of leasing and real estate are critical because fashion brands are growing at a faster pace than retail space. At IFF 2018, aspirational brands will not just showcase out-of-the-box future concept stores to retail real estate companies, but also access next-generation in-store trends and solutions from the best in the business.

H&M India had posted about twofold spike in sales at over Rs 955 crore for the fiscal to November 2017, making India one of its fastest growing markets. Its sales stood around Rs 490 crore in 2016. But India does not feature among the top 10 markets for the company that is led by Germany, the US and Britain.

When advertising is considered, social media, paper advertising, word of mouth etc., both have the same impact. However, in some areas men differ from women, like emails with offers work better for women when they are in search of a product. It’s a good marketing strategy to send emails with product details and discount coupons, to women. Also, women shoppers are more likely to plan out their shopping strategies and make their purchases based on future needs.

Innovation

“Currently, we have 29 stores, including the two new ones in Mumbai, and we will add one more in Mysore. We have been adding one store a month since we began operations a little over two years ago,” Einola told PTI, adding 75 percent of its stores are present in large metros, but going forward it plans to focus on smaller cities as well.

Neeru’s Emporio, The Ethnic Palace of India, which recently opened in Santacruz, Mumbai is a visual treat spread over a sprawling 40,000 sq. ft. area. The store is dedicated to men, women, and kids ethnic wear fashion – a one-stop destination for wedding shopping.

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds to business, say experts.According to a report, some 55-60 million consumers are currently buying fashion products online, pointing to high interest