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Low visibility due to a thick layer of smog in Gurugram.
The Supreme Court on Monday directed the Centre to call an emergency meeting on Tuesday to take measures like stopping non-essential construction transport, power plants and implementing work from home. A bench, headed by Chief Justice NV Ramana, directed the concerned secretaries of Uttar Pradesh, Haryana and Punjab and Delhi to attend the meeting to make their submissions before the committee formed by it. "The affidavit filed by respondents and after hearing we come to the conclusion the major culprits of pollution are construction activity, industry, tansport, power and vehicular traffic apart from stubble burning in some parts. Even though some decisions were taken by the Commission for Air Quality Management in the National Capital Region and Adjoining Areas Act has not indicated precisely what steps they are going to take to control factors that are causing air pollution. In view of that, we direct the government of India to a call for an emergency meeting tomorrow and discuss the areas which we indicated and what orders they can pass to effectively control air pollution. So far, as stubble burning is concerned, broadly affidavits state that their contribution is not so much except for two months. However, at present a good amount of stubble burning is taking place in Haryana and Punjab," the bench also comprising Justices DY Chandrachud and Surya Kant said. The top court also asked the state governments of Punjab and Haryana to pursue the farmers for two weeks not to do stubble burning. "We direct the government of India, NCR states to examine introducing work from home for employees," the bench said.
Since their launch in India, Only and Vero Moda – a part of Bestseller– have become synonymous with contemporary fashion and designs, which young women across the world desire. The brands off er a range of fits, textures and washes when it comes to jeans, so that their consumers have an ideal option to choose from for various occasions–right from casual wear to work wear.
Everyone is a global citizen today thanks to a world without borders – at least on the world wide web that is! Globalisation is often synonymous with westernisation, so when it comes to the way people want to be seen dressed, western wear by default is the most sort after – either because of its easy availability or owing to the aspiration value it holds for most in non-western countries. In times like these, it is interesting to know where Indian wear stands and what the action plan is in place by brands in this category keep Indian wear relevant.
However, Tolani finds that price is a major factor in the e-commerce segment. “Unfortunately, a precedent has been set in e-commerce to off er deep discounts and lower prices. The volumes may be high, but the margins are extremely low. Also, a lot of brands compromise on the quality of fabric to allow the prices to be low,” she says.
The advent of leggings led to the popularity of mix-and-match where Indian women decided to ditch the salwar suit ensemble and started filling in their wardrobes with a host of colourful leggings that they could mix-and-match with different kurtis. Thus, was born the concept of fusion wear. This didn’t mean that the three-piece salwar suit vanished from their preference list, but it had a strong competitor now which paved way for more and more women experimenting with western wear.
3. Long Product Life – Repair, lifecycle expansion, redesign, resell, second hand, previously owned, marketplace, fl ea market, street sale, restyle are some of the best ways of prolonging a garment’s life span. The best way to explore your own creativity is to make your own fashion statement and yet remain cost ef-fective and pocket friendly.
“Since day one, we have always used customer feedback and data to help us better serve all women. This retail space will give us the chance to do that in real life, learning what women want from an in-store bra fitting experience. I started ThirdLove because I thought women deserved a better bra brand and a better shopping experience. We’ve delivered that online and now a lot of our customers have expressed a desire to connect with our brand in person,” Zak added.
Denim’s acceptability has transcended metropolitan cities. There is an increasing acceptability of denim amongst all sections of the Indian society. As one of the most popular men’s fashion apparel in the country, the market is expected to witness huge growth in the coming years. With the country’s ever-expanding economy, booming consumption, urbanisation, and growing middle class purchasing power, denim wear has a huge opportunity to grow in the country.
An ex-management student from IIPM, a master’s graduate in Exports Management from IMM and an MA holder in Political Science, he brings nearly 32 years of experience in the Indian retail space since 1987. Having spent a significant number of years with prominent retail brands like Vishal Megamart and V Mart, the man has literally witnessed the transition of a shopkeeper to an organised retailer. He now envisions to take the manoeuvres of 1-India Family Mart a notch higher towards an exceptional growth ladder in the country’s value retail space.
According to Research & Markets study, India deodorant market is expected to grow with a CAGR of more than 15 percent over the next five years out of which the aerosol/spray form of deodorant is expected to continue its dominance over 2017-2022. According to ‘India Fragrance Market Outlook, 2022′, the demand for fragrance products has been driven by rising disposable income, the importance of personal grooming, emergence of working women in India and the hot, humid and tropical climate conditions of India. Rising demand for perfumes from working professionals is one of the major growth drivers for perfume industry.
Over the years, Alma Mater Store has worked with more than 2,500 schools and colleges in approximately 190 different cities having customized over 1 million tees and hoodies. Recently, the brand did collaboration with 91 Springboard, a few startups and freelancers. Also, the brand has worked for Google, Amazon, Infosys, IIMs, IITs, XLRI & Microsoft.
“Denims have changed tremendously over the years. And all this entails rigorous innovations done in the styling, fits, wash, etc. Now denims give a neater and fitter look than they used to be earlier. Even the fabric is improvised to make it comfortable, durable and fashionable. We at Monte Carlo have recently launched anti-odour, water repellent and temperature control denims,” says Rishabh Oswal.
CROPPED OR FOLDED HEMS CONTINUE TO BE FASHIONABLE AMONG WOMEN: Women’s jeans continued to record strong current value growth in 2018, while also still being considered far from saturation. Over the decades female acceptance of Western apparel such as jeans has risen, with these now being a standard part of a woman’s wardrobe.
Emphasising on how brands and manufacturers in India have caught on the trend of sustainable production in the recent years, Pragati Srivastava, GM & Brand Head, Parx states, “Indian denim manufacturing in recent times has been constantly upgrading and evolving like never before. Innovation being the key factor with the introduction of laser machines, e-flow and ozone machines, the industry has started focusing on the eco-sustainable alternative to the hazardous chemicals. Even eco-friendly trims have slowly started replacing the conventional trims.”
“Gone are the days when people’s perception of work wear use to be ‘what you wear is what you do’ wherein professionalism was always symbolised by a suit and tie/formal wear. People have evolved and are opting smart casuals for business meetings which also include smart denim wear, as business no longer happens only in boardrooms but at café shops, business events, etc.,” adds Neha Shah.
India is not far in catching up with international trends. We see that the children’s fashion industry has evolved and begun to imitate the adult fashion industry with miniature versions of different denim styles like ripped jeans, glittered jeans, studs, tassels, etc. Parents have become concerned and conscious about their children being “on-trend”. Kids have the capability to influence the buying decisions of their parents and exert significant buying power. Favourite TV characters or celebrities, movies, TV serials, peers, etc., are various factors that attract, and influence kids purchase decision. Brands have created their marketing strategies and merchandising around this preposition to create the want and desire among kids. Brands have also started innovating with natural, hygienic and flexible fabrics to suit their comfort.
Unlike in casual wear, the fit of the outfit holds extreme relevance in this category as formal wear is either worn to work or during special occasions/festivals where the fit and fall of the outfit and fabric cannot be compromised upon. Indian formal wear though is at an advantage. It has a stronger presence online because getting the right fit in a saree, a salwar kameez or a kurti isn’t difficult. To tackle the challenge of ‘fit’, FableStreet. com has gone ahead to off er its patrons the facility to get their clothing customised as per their size.
The third company that noticed the success of these two early brands was Madura Coats, a sewing thread manufacturing and marketing MNC. Just to refresh our memory, Madura Coats used to be number one company to work for even above Unilever (Hindustan Lever) in the 80s and 90s. The brightest from IITs and IIMs with a passion for marketing aspired to work with Madura Coats. It was the pride of Bengaluru as much as in later years, Infosys and more recently Flipkart. Madura Coats management was quick to notice the acceptance of readymade branded shirts by urban professionals, around early 90s. The newly liberalized Indian economy encouraged corporates to go on an expansion spree to service emerging urban middle class. The corporate or office jobs necessitated a certain dress code that was well served by wearing readymade branded shirts as compared to traditional tailor-made ones. Wearinga readymade branded shirt was fast becoming a sign of being a modern professional. Madura Coats management chose one its bright young manager, Sriram Srinivasan (I am certain you all know of him), to be the CEO of Madura Garments and lead the launch of their premium men’s shirt brand Louise Philippe. And as they say rest is history.
However, many customers, she says, would find it intimidating to shop on exclusive portals, especially if they are new. Elaborating on this, she explains, “People are sometimes skeptical about purchasing from new brands. They need to know if an online portal is secure, and they are always wondering whether their money go waste.